Meet the JR Resources Team
Wendy Williams, President
Wendy Williams is a sales professional, trainer, coach and manager with over 37 years of experience, and is currently a partner and President of JR Resources. In 2008, she opened an office in Princeton, NJ, where she currently lives and works.
Throughout her sales career, she has sold and managed offices in San Francisco, Los Angeles, Tulare County in California, Chicago, Houston, and Philadelphia.
In Houston, as a sales manager from 1979 to 1985, she witnessed the beginning of a new industry in promotion and recognition with the oil companies in safety, and developed a special niche operating to this very day:Wendy's Safety Boutique - a woman's touch on employee engagement and empowerment processes to be aware of all safety issues and initiatives and partnered with the OSHA program: VPP, which started in 1985.
Wendy is currently a member of the Executive Committee and Board of Directors of the Philadelphia International Visitors Council (IVC) since 1995, with an ultimate goal of world peace - one relationship at a time. The IVC hosts international guests of our State Department at work or home, showcasing the American people and our culture, and learning about their respective cultures. As a citizen diplomat, Wendy has represented Philadelphia in Kazan, Russia, Florence, Italy, Aix en Provence, France and Havana, Cuba.
Her other memberships include: National Council of International Visitors(NCIV) , Promotional Products Association International (PPAI), Philadelphia Art Museum, The Barnes Foundation, Voluntary Protection Program Participants Association(VPPPA), and The Pennsylvania Convention and Visitors Bureau(PCVB). She is a graduate of SUNY Stony Brook with a BA in Psychology, as well as Certified Sales Trainer by the State of California extensive training in Organizational Development(OD) in the change processes.
Jerry Rost - CFO and Partner
Education: BA, University of Connecticut
Jerry has over 30 years experience in almost every facet of the promotional and logo products, marketing and employee motivational fields.
Before 1990 when Alice (pictured above, seated in the middle) and Jerry started JR Resources, he served as Chief of Operations for a top 10 national distributorship, as well as an assistant controller, sales manager, line manager and salesman.
He has also served on the board of directors of Custom Impressions, a supplier to the logo products industry as well as a board member of a non profit corporation for 2 years.
What you may not know is that Jerry also served as a USA VISTA Volunteer with the Urban Coalition of Los Angeles and the Synanon Foundation, and even spent a year teaching third grade way back when in an underprivileged area of Los Angeles!
Alice Rost - Chairman, JR Resources
- Education: BS from New York University and currently studying for her post graduate degree at Holos University
Alice founded JR Resources along with Jerry in l990. In addition to being President, Alice was CFO, office administrator, bookkeeper and service support until 2008.
At that time as JR Resources was growing rapidly, Alice changed her focus to bringing in the next generation of the JR Resources Team; the final piece of that puzzle being the hiring of Wendy Williams; current President of JR Resources.
As Chairman, Alice in partnership with Wendy and Jerry is now focused on the future growth, direction and viability of JR Resources. Which includes participating in strategic planning, personnel & important financial decisions as well as the long-term strategy for JR Resources.
Chris LaFave - Director of Operations
Chris has always gravitated towards marketing in his professional career, beginning at Campus Auxiliary Services at The State University of New York at New Paltz, which he worked from 1999 to 2006.
In the summer of 2006, he relocated to San Diego and began working in the promotional products industry, first for Susan Fielder and Associates, and then as a member of the JR Resources team since 2007. At JR Resources, Chris oversees our marketing efforts and maintains the systems that our team uses, as well as providing the highest level of service for our clients.
Chris earned a degree in Music from New Paltz as well as certificate in marketing from the University of California at San Diego. In addition to playing music, Chris also enjoys playing ice hockey and skiing (you can take the boy out of New York, but can't take New York out of the boy,) camping, hiking, spoiling his dog, and riding his bike around the beach.
Warren Katz, President of LogoFX, Inc.
Warren Katz has over 35 years experience working in the promotional products industry. He and his wife, Joi, started their own distributorship, Logo FX, Inc., in 2003.
Prior to owning his company, he worked for a national top 10 distributorship as a sales executive & sales manager and was part of their executive management committee. In 2013, he joined forces with JR Resources and their dynamic team to further enhance the services & creativity he can provide to his clients. Warren has serviced his community as a volunteer firefighter and Emergency Medical Technician for the State of California.
Prior to his career in promotional marketing, he spent many years working as a chef and manager in the food service industry. He has volunteered for the Park Ridge Athletic Association as a head football & head softball coach and served on its Football Committee, and now serves on the board of the PRHS Football Boosters. Warren enjoys cooking, playing golf and is a diehard New York Yankees & New York Giants fan! (The latter should not preclude anyone from New England contacting him!) Warren, Brooklyn born, spent 21 years living and working in California & Texas and continues travelling the country for his work. He resides in New Jersey with his wife and two children.
Geoff Becker, President of Quicksilver Promotions.
Geoff Becker grew up in Philadelphia, and currently lives in Austin, Texas with his wife. He has two daughters, a grandson and a pit bull. All four are very well behaved. He attended Penn State University. His job before entering the promotional product business was as a zookeeper at the Philadelphia zoo. Needless to say, working with baby elephants did not prepare him for a career in advertising. Fortunately he had a couple of great mentors that prepared him for the industry. One of those mentors is currently the president of JR Resources. Geoff had his own business for many years but was happy to join JR resources in 2014 and reunite with many of his old friends that he started with in the industry.
Geoff has extensive experience with importing and creating a custom product overseas. He has produced custom telephones, plush toys, backpacks, etc. for companies like Sony, The Walt Disney Company, and Samsung. He has customer relationships that go back over 20 years.
Geoff writes essays and short stories in his spare time.
Elizabeth Valdivia, Sales Representative
Education: BA, UCLA - History
MA, UCLA – African American Studies
3 years toward PhD., USC – History
Elizabeth has worked with JR Resources in many capacities for over 20 years; learning all aspects of the company including customer service, managing client appreciation programs, and most recently selling.
Prior to working at JR Resources, Elizabeth was a full time student learning many skills that enhance her ability to research projects, communicate successfully, and present material in a cogent and comprehensive way.
Currently, Elizabeth works at selling to a wide variety of customer bases, including the medical fields, utilities and internet based companies while raising two wonderful children.
Lauren Windle - Account Executive
Lauren Windle graduated from UCLA in 2006 with a degree in Mass Communications. Lauren has been an Account Executive at JR Resources the last three years with responsibility for marketing and national sales and services. Prior to joining JR Resources, Lauren worked in direct marketing for print and radio. By joining the JR Resources team Lauren has integrated her passion for direct client relationships, exceptional service and creative thinking in her role as an account executive. Lauren enjoys training for running events, traveling and volunteering her services to such organizations as the United States Marine Corps Family Readiness Program and the ALS Association.
Donna Wilson - Account Executive
Donna Wilson has worked in the promotional products industry since 1999. Joining JR Resources in 2002, she has enjoyed servicing key accounts and promoting creative marketing campaigns for clients.
A San Diego native, Donna graduated from SDSU in 1994 with a Sociology & Psychology degree. Donna enjoys yoga, snowboarding, swimming in the ocean and watching NFL football!
Jennie Knox - Account Executive
Jennie is a San Diego native, graduated from San Diego State University with a BA in History in 1992. She started her career on the manufacturing side of this industry as a dye and embroidery coordinator. She moved to the promotional products side 10 years ago and has been with JR Resources for 7 years. She enjoys assisting clients and developing creative solutions for their marketing needs. Jennie enjoys spending time with her 2 daughters, playing pool, interior decorating and real estate.
Kristen Loven - Account Manager
Kristen is a rare San Diego native (we have 3 here at JR resources) who graduated from CSU Sacramento in 1998 with a degree in Liberal Studies focusing on Multicultural relations and a minor in photography. Throughout college she came back to Del Mar every summer to work at the Del Mar Thoroughbred Club doing customer relations.
She started her career in promotional products in 1999 as the production manager for a small boutique promotional marketing company in Carlsbad where she met our Jennie & Donna. Spring of 2009 she was laid off shortly after becoming a mother and ended up staying home for three and a half years seeking employment during the recession like most other Americans at that time. In August of 2011 she was hired by the world’s largest specialized staffing agency until we brought her on board here at JR resources to utilize her previous 9 years of promotional products experience.
Kristen focuses on the service side of the business and in her free time, enjoys parenting her young son, going to the beach, photography and eating delicious creative foods!
Deb Diaz - Bookkeeper
Deb brought an impressive 25+ years of accounting experience when she joined the JR Resources Accounting team in October 2016.
She originates from Blackpool, Enlgland. Her father brought the family to Southern California where she made San Diego her new home. Married with four children and two dogs she keeps busy spending time with family and friends.
Deb is a huge soccer fanatic and keeps active by playing soccer herself, hiking, going to the gym and of course going to the beach.
Karen Larios - Account Manager
Karen was born in the city of Guadalajara before moving to sunny San Diego at the age of 10.
Prior to working at JR Resources, where she enjoys servicing accounts and proving creative customer service, Karen worked for a fitness company as an inside sales representative.
Karen is a veteran of the US Army and was stationed at Walter Reed National Military Medical Center, where she enjoyed the lovely weather of Washington D.C.and being part of providing care for the wounded soldiers. Karen earned an associates degree in General Studies with a certificate in Office Management. On her free time, Karen enjoys running long distance, sprinting, watching movies and checking new places to eat and any new adventures!